Promobile Marketing adds Momofuku, ARIH and new leadership as experiential demand grows

Promobile Marketing said it has added Momofuku, ARIH, Yerba Madre and other clients while expanding its executive and account teams with four hires and four promotions. The New York experiential agency is leaning into in-person brand activations as marketers look for alternatives to weak digital ads and AI content fatigue.

Why it matters: - Promobile Marketing is betting that live brand experiences will keep winning even as digital ads lose effectiveness and consumers grow skeptical of AI-generated content. - The agency’s growth reflects broader demand for experiential marketing, which brands are using to drive trust, retail lift and real-world engagement. - The company is expanding at a time when marketers are shifting more budget toward in-person activations.

What happened: - Promobile Marketing added Momofuku, ARIH, Yerba Madre and other clients to its roster. - The agency expanded its Executive and Account Teams with four strategic hires and four internal promotions. - New hires include Brian Couch as chief operating officer, plus creative and operational leaders Cheina Ramos, Dustin Lamprecht and Dan Haxel. - Internal promotions went to Grant Omohundro, Sarah Pesek, Kayla Robinson and Bryan Lobato.

The details: - Promobile Marketing is a New York-based experiential agency founded in 2012 by Dominick Tomanelli and Giovanni Martinez. - The agency started out of a single burger truck called Trusty Truck. - Promobile says its operating style blends street-level execution, hospitality and speed. - The company has worked with brands including OLIPOP, Liquid I.V., AG1, Chobani, Unilever and Taco Bell. - The agency highlighted market data showing global experiential spend reached $128.35 billion in 2024, according to PQ Media. - Promobile also cited survey data showing 73% of marketers plan to increase experiential budgets in 2027, according to eMarketer. - The company cited consumer research showing 81% of consumers say in-person experiences make them more likely to buy a product, according to Nielsen. - Promobile cited additional research showing 80% of Americans are drawn to experiences that do not revolve around screens, according to Quad and The Harris Poll in 2026. - The agency also cited Kantar research showing 79% of Gen Z and 78% of millennials sought out more real-world experiences in the past year. - Promobile said the same creative is rated twice as authentic, credible, believable and trustworthy in a physical setting versus a social feed, according to Kantar. - During the pandemic, Promobile partnered with Chef José Andrés’ World Central Kitchen to scale to 25,000 hot meals daily across more than 20 food trucks. - The agency also custom engineered 21 mobile vaccine buses for New York City and deployed more than 360 field staff to vaccinate over 350,000 residents. - Recent work has included a giant viral hairball activation for K18 Haircare, gamified “effort as currency” pop-ups for OLIPOP and custom high-humidity truck builds for Amika.

Between the lines: - Promobile is positioning operational reliability as its differentiator, not just creative ideas. - The agency’s pandemic work gives it proof points for handling complex logistics under pressure. - The new hiring push suggests the company expects continued demand from CPG, quick-service restaurant and lifestyle brands. - Co-founder Giovanni Martinez said marketers are turning to Promobile because physical experiences can convert into digital reach and revenue, while algorithms cannot create brand love.

What’s next: - Promobile says the expanded team will support a new slate of upcoming brand partners across CPG, QSR and lifestyle sectors. - The agency is signaling that it expects more brands to invest in mobile tours, sampling campaigns, pop-ups and large-scale spatial builds. - Promobile is framing real human connection as a competitive advantage in an AI-heavy market.

The bottom line: - Promobile is scaling on a simple bet: in-person brand experiences still move consumers in ways digital-only marketing cannot.