APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global CEO as the Dubai-based multi-asset broker moves to expand beyond its core Middle East and North Africa market. The company is positioning the hire as a step toward building a larger international footprint backed by regulatory licenses in Australia and the UAE.

Why it matters: - APC Prime is entering a new growth phase centered on international expansion. - The appointment gives the broker a dedicated global leader to push into new markets while preserving the client-first approach that helped it grow in the Middle East and North Africa. - APC Prime’s regulatory base in Australia and the UAE gives the company a stronger foundation for cross-border growth.

What happened: - APC Prime appointed Shadi Salloum as global CEO on Sept. 17, 2026. - The company said Salloum will lead its international growth strategy from its headquarters in Dubai, United Arab Emirates. - Salloum will oversee the broker’s global operations and execution of its international expansion plan.

The details: - APC Prime is a multi-asset financial broker and services provider with multiple global licenses. - Salloum brings leadership experience in online trading and growth across the Middle East and North Africa. - Before APC Prime, Salloum held leadership roles at Alpari-UK, Axi Australia, Equiti, Exness and XS.com. - Those roles included helping expand brand presence and business development in the Middle East and North Africa. - His remit includes strengthening APC Prime’s leadership and operating structure. - He will also look for new market opportunities, expand the company’s international presence, and build the teams and partnerships needed for long-term global growth. - APC Prime operates under regulatory licenses from the Australian Securities and Investments Commission and the Securities and Commodities Authority in the UAE. - The company provides clients access to a broad range of financial products.

Between the lines: - The appointment signals APC Prime wants to turn regional momentum into a broader international business. - Bringing in an executive with deep MENA experience suggests the company sees that region as both its core strength and its launchpad for new markets. - The company is leaning on regulation, operational structure and leadership continuity as it tries to scale.

What's next: - Salloum is expected to focus on market expansion, capability-building and partnerships across international markets. - APC Prime will try to convert its MENA position into durable global growth. - The company’s next stage will likely hinge on how quickly it can build local presence outside its home region while keeping its current customer focus intact.

The bottom line: - APC Prime is betting that a seasoned regional operator can help it evolve from a fast-growing MENA broker into a global one.