APC Prime names Shadi Salloum global CEO to drive international expansion

APC Prime has appointed Shadi Salloum as global CEO as the multiregulated financial services firm moves to expand beyond its MENA base. The Dubai-based broker said the hire strengthens its leadership bench and supports a push into new global markets.

Why it matters: - APC Prime is moving from regional growth in MENA to a broader international push. - Salloum’s hire signals the broker is putting a senior operator in place to execute that expansion. - The move could shape how APC Prime competes for clients, partners and market share outside the Middle East and North Africa.

What happened: - APC Prime appointed Shadi Salloum as global CEO. - The announcement marks a new phase for the multiregulated broker as it targets global expansion. - APC Prime is headquartered in Dubai, United Arab Emirates. - The company operates under regulatory licenses in Australia through the Australian Securities and Investments Commission and in the UAE through the Capital Market Authority.

The details: - Salloum will lead APC Prime’s international growth strategy. - His mandate includes strengthening the broker’s leadership and operating structure. - Salloum will look for new market opportunities and help expand APC Prime’s international footprint. - He will also help build the teams and partnerships needed for sustainable global growth. - APC Prime said Salloum will work closely with leadership to preserve the firm’s client-focused approach as the business expands. - Salloum previously held leadership roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - His background includes work on growth, market presence and brand development across MENA markets. - APC Prime said its regulatory footprint provides a foundation for the next stage of growth.

Between the lines: - The appointment suggests APC Prime wants a leader with direct experience scaling online trading businesses across the same region where the firm already has traction. - The company is trying to convert regional credibility into a wider global brand before competitors can define that next phase for it. - Salloum’s public remarks point to an emphasis on extending APC Prime’s current momentum rather than rebuilding from scratch.

What’s next: - APC Prime will use the new leadership structure to pursue entry into additional markets. - Salloum is expected to oversee the company’s international execution and partner-building efforts. - The broker will likely continue positioning its regulatory licenses and MENA base as proof points for global expansion.

The bottom line: - APC Prime is betting that a seasoned trading-industry executive can turn regional success into international scale.