Black Diamond Coatings adds two senior sales leaders

Black Diamond Coatings has named Greg McKenzie executive vice president and Ashley Drummond national account manager as the Florida manufacturer pushes deeper into national retail and e-commerce. The hires are its biggest sales leadership investment to date and come as BDC Brands expands distribution for DOMINATOR, AQUA-X and OBSESS.

Why it matters: - Black Diamond Coatings is trying to widen distribution for its home-improvement brands at national scale. - The new hires are meant to accelerate growth across retail and online channels. - The company’s products already reach major marketplaces and home-improvement chains, so sales leadership could shape how far and how fast the brands expand.

What happened: - Black Diamond Coatings, Inc. named Greg McKenzie executive vice president and Ashley Drummond national account manager. - The company said the hires support a strategic push for DOMINATOR®, AQUA-X® and OBSESS® across national retail and e-commerce. - Black Diamond Coatings is based in Brooksville, Florida, and was founded in 2013.

The details: - McKenzie will lead the company’s overall sales strategy and commercial organization. - McKenzie brings more than 35 years in the home channel with experience at retailers and manufacturers. - McKenzie previously held leadership roles at Lowe’s, Home Depot, Danco, Delta Faucet and Black & Decker’s Hardware and Home Improvement Division. - Drummond will focus on growing Black Diamond Coatings’ national retail accounts. - Drummond brings 20 years of merchandising and category-management experience. - Drummond has led billion-dollar categories at Lowe’s. - Black Diamond Coatings called the two hires its most significant investment in sales leadership. - The company said the new team will help make its brands available to more end users. - Black Diamond Coatings products are made in the USA and sold through Amazon, Lowe’s, The Home Depot, Walmart and the company’s e-commerce site. - Black Diamond Coatings is ISO 9001:2015-certified and manufactures water-based sealers, polymeric sand, landscape adhesives and cleaners. - The company’s brands are positioned around pavers, concrete, landscaping, grout and everyday cleaning.

Between the lines: - The hires suggest Black Diamond Coatings is moving from a product-focused posture to a more aggressive retail-growth strategy. - Bringing in leaders with experience inside Lowe’s and Home Depot could help the company navigate national-account buying, merchandising and category placement. - The emphasis on ISO-certified U.S. manufacturing and established retail partners signals a bid to compete on both trust and shelf access.

What's next: - McKenzie is expected to guide the company’s broader commercial expansion. - Drummond is expected to deepen relationships with national retail accounts. - Black Diamond Coatings is likely to keep pushing distribution for DOMINATOR, AQUA-X and OBSESS through both stores and digital channels.

The bottom line: - Black Diamond Coatings is betting that stronger sales leadership will help turn its retail presence into broader national growth.