Miebach adds Alfredo Ortega Asiain to Mexico leadership team

Miebach has named Alfredo Ortega Asiain to its executive leadership team in Mexico as the consulting firm expands support for clients facing supply chain and business transformation challenges. The hire brings nearly two decades of Latin America experience and more than 100 client engagements to the firm’s regional leadership bench.

Why it matters: - Miebach is deepening its leadership bench in Mexico, a key market for supply chain and business transformation work. - Alfredo Ortega Asiain brings regional experience that can help Miebach serve clients across Mexico and Latin America. - The appointment supports Miebach’s focus on end-to-end supply chain performance, a priority for companies trying to improve resilience, service and working capital.

What happened: - Miebach announced that Alfredo Ortega Asiain joined the company’s executive leadership team in Mexico. - The announcement was made Aug. 10, 2026, in Monterrey, Mexico. - Miebach described the move as part of its continued investment in the global and Mexican market. - Bernard Tremblay, CEO USA and Canada at Miebach, said Ortega Asiain’s experience and leadership style will strengthen client support in the region.

The details: - Ortega Asiain has nearly two decades of consulting and executive leadership experience. - His work has focused on business transformation, supply chain strategy, organizational design and operational improvement. - He has led more than 100 client engagements across multiple industries. - Before Miebach, Ortega Asiain worked as an independent consultant for a financial institution. - In that role, he helped develop and launch a nationwide credit product while redesigning business processes and organizational structures. - He previously spent more than 10 years at Sintec Consulting. - At Sintec, he held multiple leadership roles, including Acting Partner in Monterrey and the Andean Region. - His advisory work covered C-suite executives in Mexico, Chile, Colombia and Brazil. - His prior work included transformation, restructuring, supply chain planning, network design and organizational strategy. - Miebach operates as a global supply chain consulting and engineering firm focused on end-to-end supply chain performance. - The company says its work helps organizations improve service, optimize working capital and strengthen resilience by aligning supply chain strategy, planning and operations to business outcomes. - Miebach’s services include network design, end-to-end planning transformation, and optimization of manufacturing, warehousing and distribution operations. - The firm was founded in 1973 and operates across four continents. - Miebach positions itself as an independent, vendor-agnostic advisor. - The company says it uses industry expertise, advanced analytics, simulation and intelligence in its work. - More information is available on Miebach’s website. - The company also listed its LinkedIn page: Miebach on LinkedIn.

Between the lines: - The hire suggests Miebach wants more local leadership capacity in Mexico while keeping access to its global specialist network. - Ortega Asiain’s background in both consulting and executive transformation work fits Miebach’s pitch to clients dealing with operational complexity. - The move also signals continued competition among consulting firms for leaders with cross-border supply chain and transformation credentials.

What's next: - Miebach will likely lean on Ortega Asiain to help expand client relationships and deliver transformation work across Mexico and Latin America. - The company is signaling that regional growth and local expertise remain part of its strategy. - Ortega Asiain said he looks forward to helping clients build more agile, resilient and future-ready operations.