XS.com names Emily A. Aghajanyan regional director for emerging markets

XS.com has appointed Emily A. Aghajanyan as regional director for emerging markets as the broker pushes deeper into high-growth regions. The move is meant to strengthen regional leadership, accelerate expansion and support new partnerships across international markets.

Why it matters: - XS.com is adding a senior regional leader as the broker expands in emerging markets. - The appointment is designed to help the company connect global strategy with local execution in high-growth regions. - The move also signals continued investment in leadership that can support long-term international growth.

What happened: - XS.com appointed Emily A. Aghajanyan as regional director for emerging markets. - The announcement was made on July 9, 2026. - The company said the role will support its worldwide expansion and strengthen its leadership structure.

The details: - Aghajanyan will oversee XS.com’s growth strategy across emerging markets. - Her remit includes expanding regional presence, strengthening strategic partnerships, creating new business opportunities and developing a high-performing sales organization. - She will work closely with the executive team to accelerate market expansion and keep that work aligned with XS.com’s global vision and long-term goals. - Aghajanyan brings more than 10 years of leadership experience in financial services, fintech, corporate strategy and governance. - Her experience includes work across MENA and other emerging markets. - Before joining XS.com, she held multiple senior leadership roles at Alpari. - At Alpari, she helped drive expansion across MENA and frontier markets. - She built and expanded a broad introducing broker network. - She also led large commercial initiatives and negotiated strategic partnerships. - Aghajanyan has held governance and leadership responsibilities across multiple entities. - She has advised executives on business strategy, market expansion, performance planning and commercial development. - She has been recognized as one of the “Top 10 Most Influential Women in MENA Financial Markets.” - She has also received multiple leadership awards for innovation and business development. - Aghajanyan has spoken and served as a panelist at major international finance conferences in the region.

Between the lines: - XS.com is leaning on regional expertise as it tries to turn global scale into local growth. - The hire suggests the company sees emerging markets as a key driver of future expansion. - The emphasis on partnerships, sales leadership and market presence points to a commercial push rather than a narrow brand move. - Wael Hammad, XS.com’s group chief commercial officer, said Aghajanyan’s strategic vision, commercial expertise and market knowledge will strengthen the company’s competitiveness in emerging markets.

What's next: - XS.com said Aghajanyan will help deepen its presence in emerging markets and support the next stage of international growth. - The company will continue building a leadership team that combines global perspective with local market expertise. - XS.com also said it will keep focusing on innovation, sustainable growth and value delivery for clients, partners and stakeholders.

The bottom line: - XS.com is betting that stronger regional leadership will help speed expansion in emerging markets and support its broader global plan.